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Case Studies

Long-form case studies.

Long-form write-ups on three of the 50+ projects delivered. The situation, what I found, what I built, the hard part, and the results.

GoHighLevel sales pipeline for a marketing agency showing stages from New Lead through Discovery Call Completed
GoHighLevel · Digital Marketing · UK2026 — Delivered

A UK marketing agency's sales process, rebuilt as a system that runs itself

An AI chatbot and voice agent that qualify enquiries. A nine-stage sales pipeline, automated NDA sending and chasing, invoice reminders that escalate on their own. Then a handover into delivery, with a task at every stage telling the team exactly what to do next.

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GoHighLevel opportunities board for a UK mortgage brokerage showing 222 live opportunities across a ten-stage pipeline
GoHighLevel · Mortgage Broking · UK2025 — Delivered

A UK mortgage brokerage, rebuilt end to end in GoHighLevel

Two pipelines, a 26-week nurture journey, automated document collection, and a task system that tells every advisor exactly what to do next. Built so anyone who knows the GoHighLevel interface can run the whole operation from their first day.

+31%
More opportunities MoM
Under 1 min
First response
~20 hrs/wk
Admin removed
Read the case study →
GoHighLevel CRM pipeline managing 11,000+ opportunities across five sub-accounts for a migration and education business
GoHighLevel · CRM · Multi-Account2024 — Delivered

Full GHL system for a migration & education business

Five sub-accounts, thousands of leads across broken pipelines, and a team drowning in manual follow-ups. Two months later they were running 11,000+ opportunities through a single, coherent system.

11K+
Opportunities managed
5
Sub-accounts
40+
Workflows built
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Designed with clarity & purpose.
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Islam Zafar

Building the automation layer for service businesses. Based in Lahore, working with clients worldwide.

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© 2026 Islam Zafar · islamzafar.com
Lahore · 04:23
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